Client_ Virtuality.one | Tipsport ELH · O2 TV Sport
Role_ Concept · Set design · 3D
Year_ 2025
Tools_ C4D / Unreal Engine
Deliverables_ Studio design · Broadcast graphics · Team identity objects
Studio scenography and broadcast graphics package for Tipsport ELH — the Czech ice hockey extraliga — on O2 TV Sport. A single material language runs through every element: chromed metal, fractured ice, deep arena blue. The physical set the presenters work from, the team logos rendered as ice-encased medallions, the league identifier bursting through frozen glass — same world, whether the camera is in the studio or on a graphic.
The set was designed so the broadcast graphics could live inside it: rink line work runs across the studio floor, the screen wall is angled to read from every camera position, and the team medallions sit on the desk at scales tuned to a sitting presenter rather than a flat overlay. Wide shot or tight, in studio or in the show open, the brand stays in one space.
