Client_ L'Oréal Consumer Products Division
Role_ Concept · Scenography · 3D · Lighting concept · Previz
Architect_ Tomas Jaros
Year_ 2025
Tools_ Unreal Engine / Rhino
Deliverables_ Visualization
Multi-space event scenography for Seznam.cz — the Czech internet company — marking thirty years of the brand. Five distinct rooms within one programme: a service showroom, an outdoor pavilion, a hackathon studio, a concert stage, and a historical timeline space. Each serves a different audience and a different mode of attention, but a shared visual logic — Seznam red used as a structural element rather than an applied colour, the "S" mark used architecturally rather than as a label — holds the whole programme together.
The design problem in a multi-format brand event is consistency that doesn't become monotony. The answer was to vary intensity rather than identity: red runs at full saturation in the concert space, sits behind white screens in the showroom, appears only as a single mark on the outdoor pavilion. Same brand, different volume.
