Client_ Foxhunter | Porsche
Role_ Concept · Scenography · 3D · Previz
Architect_ Tomas Jaros
Year_ 2025
Tools_ Unreal Engine / Rhino
Deliverables_ Visualization
A small-format brand pop-up for the Porsche Cayenne, presenting the SUV as an outdoor companion rather than a city car. Two Cayennes — one with a rooftop tent already pitched — placed in a contained landscape of real pine trees, rocks, a campfire and a picnic blanket. The set reads as a moment lifted out of an actual trip and dropped into a venue.
The challenge in small-footprint installations isn't visual abundance, it's narrative density: a visitor walks the perimeter in thirty seconds and has to leave with a clear story. The answer was to stage a single domestic-outdoor scene complete with food on the blanket and the tent already open — implying everything that happened before and after the moment, without spending floor space on it.
