Client_ Preciosa
Role_ Concept · Scenography · 3D · Previz
Architect_ Tomas Jaros
Year_ 2022
Tools_ Vray / Rhino
Deliverables_ Visualization
Modular exhibition design for Preciosa — the Czech crystal house — built around a hexagonal plinth system that reconfigures for different venues and footprints. Each hex acts as display, planter, or wayfinding cue; combined, they form a navigable grid of moments inside a clean white architecture. Editorial photography from the brand's campaigns runs across the perimeter screens.
The system was designed once and can be deployed across multiple trade events, scaling by adding or removing hexes rather than redesigning the booth. Pairing the crystals with botanical material — orchids, ferns, monstera — also repositions Preciosa's product as organic rather than ornamental: crystals sit between green leaves and on white plinths, photographed in studio lighting against forest backdrops behind.
