Client_ Foxhunter | Seznam
Role_ Concept · Scenography · 3D · Previz
Architect_ Tomas Jaros
Year_ 2025
Tools_ Unreal Engine / Rhino
Deliverables_ Visualization
Holiday pop-up scenography for Roborock — a Christmas campaign space designed to position the brand's robots as gifts rather than appliances. Five interior vignettes built inside one venue: a nursery with toys, a living room with a fireplace, a kitchen mid-prep, a press lounge, a product hall. Each zone places a Roborock product in the kind of home that would receive one, framed in seasonal red and gold.
The strategy was to move the conversation from spec to setting. Technical product stands exist in one corner of the venue; the rest is staged like a magazine spread. Visitors walk through a sequence of domestic moments where the robot is already at home, rather than being asked to imagine where it might go. The red-ribboned column at the centre frames the whole venue as a single wrapped object.
