Client_ FoxHunter | Mercedes-Benz
Role_ Concept · Scenography · 3D · Lighting concept · Previz
Architect_ Tomas Jaros
Year_ 2025
Tools_ Unreal Engine / Rhino
Deliverables_ Visualization
Launch event for the new Mercedes-Benz CLA at Ponton — the Bratislava riverside venue on the Danube. The model name became the architecture: oversized "CLA" letters as wayfinding outside and as 3D interior objects, "THE NEW CLA" wrapping the walls as typographic skin. One saturated red unifies the space; the Danube view through the glass is the only counterpoint.
