Client_ Foxhunter | Mercedes-Benz
Role_ Editorial design · Art direction · Image curation · Composition
Architect_ Tomas Jaros
Year_ 2026
Tools_ Unreal Engine / Adobe Photoshop
Deliverables_ Poster series
A series of editorial posters for Mercedes-Benz's 140 Years of Innovation campaign — each panel a different facet of the brand: the Prague flagship studio, Maybach lifestyle, AMG performance, classic heritage, the F1 program, the design archive. The role was visual editor rather than illustrator: sourcing, cropping, and composing photography, archive material, and line drawings into one design language that holds together across the wall.
The campaign's challenge was breadth — 140 years and seven sub-brands is more than any single image can carry. The answer was a shared compositional system: asymmetric collage, a central brand anchor, generous negative space, mixed media balanced rather than blended. Applied tightly enough that the seven posters read as a family, loosely enough that each can carry its own world.
