Client_ FoxHunter | MG
Role_ Concept · Set design · 3D · Rendering
Architect_ Tomas Jaros
Year_ 2025
Tools_ Rhino / Unreal Engine
Deliverables_ Event design · Previz
Three event scenography concepts for MG, developed in parallel for the same brief. The brand sits across an unusually wide audience — premium urban, family lifestyle, large-format expo — so rather than picking one visual language and stretching it, the answer was to build three complete worlds and let MG choose which audience to host in each context.
The exercise wasn't only stylistic. Each version treats the car–to–environment relationship differently: photoreal world around the car, illustrated world behind the car, or scenographic world the car sits inside as one object among many.
